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Privacy Policy

Effective Date: August 26, 2026
Last Updated: August 26, 2026

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Eyes By Sally, operated by Beauty Restoration Clinic, LLC (“Eyes By Sally,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly.

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This Privacy Policy explains the types of information we collect, how we use and disclose it, the third-party services we use, and the choices available to you regarding your information.

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This Privacy Policy applies to information collected through the Eyes By Sally website, online forms, client portal, appointment scheduling, communications, payment processing, consultations, and services we provide.

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1. Information We Collect

The information we collect depends on how you interact with Eyes By Sally and may include the following categories.

Contact and Identification Information

We may collect information such as:

  • Name

  • Email address

  • Telephone or mobile number

  • Mailing address, when applicable

  • Client account or portal information

Appointment and Client Information

When you schedule, inquire about, or receive a service, we may collect information such as:

  • Appointment dates and times

  • Services requested or performed

  • Consultation information

  • Appointment history

  • Client preferences

  • Communications concerning appointments or services

  • Notes reasonably necessary to provide, document, or follow up on services

Health and Safety Information

Because permanent makeup and related cosmetic procedures may not be appropriate under certain circumstances, we may request information reasonably necessary to determine whether a procedure can be performed safely.

Depending on the service, this may include information concerning:

  • Allergies or sensitivities

  • Medications

  • Pregnancy or breastfeeding status

  • Skin conditions

  • Medical conditions relevant to the requested procedure

  • Previous permanent makeup or cosmetic procedures

  • Recent cosmetic, dermatological, or medical treatments

  • Other health or safety information that you voluntarily provide and that is relevant to your requested service

We use this information for consultation, procedure safety, client care, recordkeeping, and other legitimate business or legal purposes.

Please do not provide health, financial, or other sensitive information that we have not requested or that is not reasonably necessary for your service.

Photographs and Images

You may provide photographs to Eyes By Sally for consultation purposes, including photographs of existing permanent makeup or the area you are considering having treated.

We may also take photographs before, during, or after a procedure for purposes such as:

  • Consultation

  • Treatment planning

  • Client records

  • Documenting results or healing

  • Comparing before-and-after results

Use of identifiable client photographs for advertising, social media, portfolio, educational, or promotional purposes is subject to any permission, release, or authorization we obtain or that is otherwise required.

Payment and Transaction Information

Eyes By Sally uses Square to process credit and debit card payments.

When you make a card payment, payment information is transmitted to and processed by Square. Depending on the transaction, Square may process information such as:

  • Payment card information

  • Billing information

  • Transaction amount

  • Transaction date and location

  • Payment method

  • Information necessary to authenticate or process the transaction

Eyes By Sally may receive transaction information from Square, such as the amount paid, payment status, transaction date, payment method, card brand, or limited payment-related information.

Eyes By Sally does not independently require or intentionally store complete payment card numbers or card security codes for purposes of processing your card payment.

Square may process certain information under its own privacy practices in addition to processing information on our behalf.

Communications

We may collect and retain information you provide when communicating with us through:

  • Text message

  • Telephone

  • Email

  • Website forms

  • Client portal

  • Appointment or consultation forms

  • Social media

  • Other communication channels

We use these communications to respond to inquiries, provide customer service, schedule and manage appointments, provide service-related information, and maintain appropriate business records.

Website, Device, and Usage Information

When you visit our website, certain information may be collected automatically by us or by the technology providers that help operate and measure our website.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Approximate geographic location

  • Referring website or source

  • Pages visited

  • Date and time of visits

  • Session and interaction information

  • Information about how visitors navigate or use the website

  • Cookie identifiers and similar technical information

 

2. How We Collect Information

We may collect personal information:

  • Directly from you when you contact us, schedule an appointment, complete a form, make a payment, attend a consultation, receive a service, or otherwise communicate with us;

  • Through our website and client portal;

  • Automatically through cookies and similar technologies;

  • Through our website hosting, analytics, advertising, scheduling, payment, and communication providers; and

  • From other sources when you have authorized the disclosure or when collection is otherwise permitted by law.

 

3. How We Use Personal Information

We may use personal information to:

  • Respond to inquiries and requests;

  • Schedule, confirm, reschedule, and manage appointments;

  • Provide consultations and permanent makeup or related services;

  • Determine whether a requested procedure can be performed safely;

  • Maintain client, consultation, and treatment records;

  • Process retainers and payments;

  • Provide receipts and transaction information;

  • Send appointment confirmations and reminders;

  • Send pre-care and aftercare instructions;

  • Communicate with you regarding services you have requested;

  • Provide customer support;

  • Operate, maintain, secure, and improve our website;

  • Understand how visitors use our website;

  • Measure the effectiveness of our advertising;

  • Maintain financial, accounting, insurance, and business records;

  • Detect or prevent fraud, misuse, or security incidents;

  • Resolve disputes;

  • Protect the rights, safety, property, or interests of our clients, staff, business, or others;

  • Comply with applicable laws, regulations, legal obligations, or governmental requests; and

  • Send marketing or promotional communications where permitted by law and consistent with your communication preferences.

 

4. Website Hosting and Wix

Our website is created and hosted using Wix.

Wix provides technology and infrastructure used to display, operate, secure, and maintain our website. In connection with providing those services, Wix may process information relating to website visitors, including technical and usage information such as:

  • IP address

  • Device and browser information

  • Website interactions

  • Page views

  • Referring pages or sources

  • Date and time information

  • Clickstream or similar website activity information

We may also use analytics functionality provided through the Wix platform to understand website traffic and performance.

Wix processes information in accordance with its own applicable privacy practices as well as in connection with services it provides to us.

 

5. Google Analytics

We use Google Analytics to understand how visitors use our website and to evaluate website performance.

Google Analytics may collect information such as:

  • Number of website users and visits

  • Session activity

  • Pages viewed

  • Approximate geographic location

  • Browser and device information

  • Referring sources

  • Website interaction information

  • Cookie or client identifiers

Google Analytics uses cookies and similar technologies to distinguish users and sessions and to provide website usage statistics.

We use this information to understand how people find and use our website, identify useful or popular content, evaluate website performance, and improve our website and marketing efforts.

We do not intentionally send health information, complete payment card information, or other information that directly identifies an individual to Google Analytics.

 

6. Google Ads and Conversion Measurement

Eyes By Sally uses Google Ads to advertise our services and measure the effectiveness of our advertising.

We currently use Google Ads conversion measurement to help determine whether interactions with advertisements result in actions that are important to our business, such as:

  • Website inquiries or lead-form submissions;

  • Telephone calls; and

  • Requests for directions or other local business interactions.

Google Ads may use cookies, click identifiers, advertising identifiers, and similar technologies to associate an interaction with an advertisement with a subsequent conversion or customer action.

For example, when someone clicks a Google advertisement, a cookie or identifier may be stored so that a later action can be attributed to the advertisement that brought the visitor to our website or business.

We use this information to evaluate advertising performance, understand which advertisements generate meaningful customer actions, and make decisions about our marketing.

 

7. vcita Client Management and Scheduling

We use vcita to assist with client management and business operations.

Depending on how you interact with Eyes By Sally, vcita may process information on our behalf for functions such as:

  • Appointment scheduling

  • Client records

  • Client portal access

  • Online forms

  • Communications

  • Appointment confirmations and reminders

  • Service inquiries

  • Customer relationship management

Information processed through vcita may include contact information, appointment information, communications, information submitted through forms, and other information reasonably necessary to provide the requested service or manage our relationship with you.

vcita processes personal information on our behalf in accordance with its agreements with Eyes By Sally and its applicable privacy and security practices.

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8. Cookies and Similar Technologies

Our website and the companies that support it use cookies and similar technologies.

Cookies are small data files stored by a browser or device. They may be used for purposes such as:

  • Operating and securing the website;

  • Remembering website settings;

  • Understanding website traffic and usage;

  • Measuring advertising performance; and

  • Attributing customer actions to advertising campaigns.

Our website currently uses technologies associated with Wix, Google Analytics, and Google Ads.

Some cookies may be necessary for website functionality, while others are used for analytics or advertising measurement.

You may generally restrict, block, or delete cookies through your browser settings. Doing so may affect certain website functionality and may reduce our ability to measure website activity or advertising performance.

 

9. Online Tracking and Do Not Track Signals

Some web browsers and devices provide a “Do Not Track” or similar privacy signal.

There is not currently a universally accepted technical standard governing how all websites must interpret traditional Do Not Track signals. Our website does not currently respond to all browser-based Do Not Track signals.

Third-party technology providers used on our website, including analytics or advertising providers, may collect information regarding website activity over time or across websites, devices, or online services, depending on the technology involved and the user's browser, device, account, and privacy settings.

You can use browser privacy settings, cookie controls, advertising preferences offered by applicable providers, or similar tools to limit certain forms of tracking.

If applicable law requires Eyes By Sally to recognize a particular legally valid privacy preference or opt-out mechanism, we will comply with that requirement as applicable to us.

 

10. How We Share Personal Information

We do not rent customer lists or sell client information to third parties for monetary compensation.

We may disclose personal information to service providers and other parties when reasonably necessary for the purposes described in this Privacy Policy.

These categories may include:

Website and Hosting Providers

Including Wix and providers that assist with website hosting, security, maintenance, and functionality.

Analytics Providers

Including Google Analytics and analytics functionality available through Wix.

Advertising and Measurement Providers

Including Google Ads, which we use to advertise Eyes By Sally and measure advertising conversions and performance.

Client Management and Scheduling Providers

Including vcita, which assists us with scheduling, client management, forms, communications, and client portal services.

Payment Processors

Including Square, which processes credit and debit card transactions.

Communications Providers

Companies that assist us with email, text messaging, appointment reminders, or other business communications.

Professional Service Providers

We may disclose information when reasonably necessary to attorneys, accountants, insurers, consultants, information-technology professionals, or other advisers who assist us in operating or protecting our business.

Legal and Safety Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law;

  • Respond to a subpoena, court order, warrant, governmental request, or other legal process;

  • Enforce an agreement;

  • Investigate suspected fraud or misconduct;

  • Protect our legal rights;

  • Protect the safety of our clients, staff, or others; or

  • Protect our business, property, systems, or services.

Business Transactions

If Eyes By Sally or substantially all or part of its business or assets is involved in a sale, merger, reorganization, financing, acquisition, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

 

11. Sale and Sharing of Personal Information

Eyes By Sally does not sell customer lists or personal information to third parties in exchange for money.

Certain state privacy laws use the terms “sell” or “share” more broadly than their ordinary meanings and may, under some circumstances, apply those terms to disclosures involving analytics or advertising technologies.

Our current online advertising activities include Google Ads advertising and conversion measurement as described in this Privacy Policy.

If a privacy law that applies to Eyes By Sally gives you a statutory right to opt out of a particular sale, sharing, or use of personal information, we will provide and honor that right as required by applicable law.

12. Your Choices and Privacy Requests

You may contact us to request that we:

  • Tell you what personal information we maintain about you;

  • Correct inaccurate information;

  • Update your contact information;

  • Update your communication preferences; or

  • Delete personal information when reasonably appropriate and legally permitted.

We may need to verify your identity before completing a request.

Some information may need to be retained even after a deletion request, including information reasonably necessary for:

  • Client and treatment records;

  • Procedure safety;

  • Accounting and tax requirements;

  • Transaction records;

  • Legal or regulatory obligations;

  • Insurance purposes;

  • Fraud prevention;

  • Establishing or defending legal claims; or

  • Resolving disputes.

We will respond to privacy requests in accordance with applicable law.

 

13. Email and Text Communications

We may communicate with you by email or text message regarding:

  • Appointment confirmations;

  • Appointment reminders;

  • Scheduling changes;

  • Consultation questions;

  • Pre-care or aftercare information;

  • Responses to inquiries;

  • Payment or transaction information;

  • Client portal activity; and

  • Other service-related matters.

Where permitted, we may also send promotional or marketing communications.

You may opt out of promotional communications by following any unsubscribe instructions provided in the message or by contacting us.

Opting out of promotional communications does not prevent us from sending communications reasonably necessary to manage an appointment, transaction, service, client account, or other existing business relationship.

 

14. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, safety, accounting, insurance, regulatory, and legal purposes.

Retention periods may vary depending on the type of information involved.

For example, client and procedure records may need to be retained longer than routine website analytics or general communications because they may be relevant to future services, client safety, legal obligations, insurance requirements, or dispute resolution.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it as appropriate.

 

15. Data Security

We use reasonable administrative, technical, and physical safeguards intended to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

We also use established third-party providers such as Wix, vcita, Google, and Square for functions involving website infrastructure, client management, analytics, advertising measurement, and payment processing.

However, no website, electronic transmission, computer system, or data-storage method can be guaranteed to be completely secure.

You should use reasonable care when transmitting sensitive information electronically.

16. Children's Privacy

 

Our website and online services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 except where appropriate authorization or another lawful basis exists.

If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take reasonable steps to address or delete that information.

 

17. Third-Party Websites and Services

Our website, communications, or client portal may contain links to websites or services operated by third parties.

Those services may include payment, scheduling, social media, financing, mapping, advertising, or other providers.

Third parties operate under their own privacy policies and practices. Eyes By Sally is not responsible for the privacy practices, security, or content of websites or services that we do not control.

We encourage you to review the privacy practices of third-party services you choose to use.

 

18. California and Other State Privacy Rights

California and certain other states provide residents with privacy rights under applicable law.

The particular rights available to you depend on the law involved and whether that law applies to Eyes By Sally.

Where applicable, those rights may include the right to:

  • Request information regarding personal information collected about you;

  • Request access to certain personal information;

  • Request correction of inaccurate information;

  • Request deletion of certain personal information;

  • Obtain information concerning categories of information disclosed to third parties; or

  • Exercise other privacy choices provided by applicable law.

Nothing in this Privacy Policy is intended to limit rights provided to you by applicable law.

We will not unlawfully discriminate against an individual for exercising a privacy right provided by applicable law.

 

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, technology, service providers, or legal requirements.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last Updated” date at the top of the policy.

If a change materially affects how we handle personal information, we may provide additional notice when appropriate.

We encourage you to review this Privacy Policy periodically.

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20. Contact Us

If you have questions about this Privacy Policy, would like to review or update information associated with you, or would like to make a privacy request, please contact:

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Eyes By Sally
301 Alamo Drive, Suite H
Vacaville, California 95688 

Text: 707-980-3923
Website: EyesBySally.com     

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